De Beers Diamond Jewellery was launched in 2001 as a joint venture between De Beers and LVHM. Last year De Beers acquired LVMH and now has full ownership of the retail chain.
François Delage, CEO of the retail chain, said in a statement that the new store reinforces the beer's existing network in China.
In April, De Beers announced that it was opening a store in Moscow, as well as its first store in Saudi Arabia, in the capital Riyadh. The Harbor City store in Hong Kong brings the chain's stores to 34 stores
The brand is not expected to expand further in the United States, Caliber said in an interview. While the retail chain has had nearly 12 stores in the United States, it has significantly cut its forces in the country, although it still maintains stores in Naples, Florida, Houston, and Madison Avenue in New York City, York.
