The 15-second version of the advert, Runaways, will be shown on the national ABC TV channel and be seen by millions of Oscar awards ceremony viewers.
Diamond Producers Association (DPA) CEO Jean-Marc Lieberherr said in his speech to the International Diamond Week participants last week, the "Real is Rare. Real is a Diamond" commercials will be broadcast during the show.
“ABC wanted us to be the only industry marketing on Oscar night because they think it fits exactly what they’re trying to do,” Lieberherr said in a presentation at the Israel Diamond Exchange last week, Rapaport reported.
