The Israel Diamond Exchange (IDE) announced it will hold an exclusive diamond marketing panel discussion during the upcoming winter edition of the International Diamond Week in Israel.
The panel debate, to take place on February 15 at 4pm, will bring together Jean Marc Lieberherr, former Chairman of the Diamond Producers Association (DPA); Alex Popov, Chairman of the World Diamond Mark Foundation (WDM); Patricia Syvrud, Executive Director of the World Diamond Council (WDC); and Stephen Webster, internationally renowned jewelry designer, who is also the IDWI's guest of honor.
"The International Diamond Week in Israel is an excellent platform to table the topic of generic diamond promotion and advertising," said IDE President Yoram Dvash. The event takes place from February 14 to 18.
"With members of multiple bourses on our trading floor, and with hundreds of visiting buyers from more than 20 countries worldwide, a discussion about the issue of generic diamond promotion, a report from the DPA and the WDM as to where they currently are in their promotional efforts and an overview of what their plans for the near future are, will attract lots of attention," he added.
Before becoming IDE President, Dvash, in his former capacity as Chair of the IDE Marketing Committee, organized several 'town hall' meetings to discuss diamond promotion with the IDE members. "There is a great interest among the membership in the ways and methods of diamond promotion. During those 'town hall' meetings we hear not only complaints about the lack of industry coordinated promotional efforts, but also a lot of bright and innovative ideas coming from the participating members about how to set diamond promotion in motion. Therefore, in view of this clear interest, I am sure this event will draw a full house," said WDM Board Member Dvash.
The IDE is offering accredited and confirmed buyers three free nights in one of the Diamond Week's venue hotels in the Ramat Gan diamond district.
