Data from the searches carried out reveals that the most popular item sought by consumers was solitaire diamond rings, followed by yellow and pink diamonds.
The Israel Diamond Institute's (IDI) Cyber Monday campaign has proven to be a big success both from a statistical analysis and from the point of view of feedback from companies which took part.
The campaign, the second year that the Israeli Diamond Institute has promoted Israeli diamond and diamond jewelry companies on the so-called Cyber Monday, which showed twice as much interest among consumers than last year's campaign. Most visitors to the IsraelDiamondDeals site came from the United States, the world's biggest market for diamonds and diamond jewelry, followed by Europe and Asia.
The day with the highest number of visitors to the site was Cyber Monday itself, but analysis of the day before shows that smart consumers were planning their shopping.
The campaign was promoted on all the marketing channels of the Israel Diamond Institute. Data from the searches carried out reveals that the most popular item sought by consumers was solitaire diamond rings, followed by yellow and pink diamonds.
Israeli diamond companies which participated in the campaign reported strong interest among consumers who discovered them as a result of the campaign.
With thanks to the Israel Diamond Institute
