Online loose diamond and jewelry retailer Blue Nile posted an increase in net sales of 6.7% to $113.7 million for its fiscal second quarter which ended on July 5.
Blue Nile reported that U.S. engagement net sales for the second quarter 2015 increased by 7.5% to $65.5 million, while U.S. non-engagement net sales for the quarter showed an increase of 3.5% to $28.7 million .
"We made good progress on our key initiatives which delivered revenue growth and expanded profitability," commented Harvey Kanter, Blue Nile Chairman, CEO and President. "We remain committed to our strategy to further invest in marketing to drive greater awareness; to optimize analytics to refine pricing and grow our margins; and to leverage scale to source products in ways that provide exceptional quality and value to our customers. All of this drives to one goal: moving more consumers of diamonds and fine jewelry to purchase online."
Overseas sales for the quarter increase d 8.9% to $19.5 million.
