Third Hong Kong Store For De Beers Diamond Jewellers

“Hong Kong is a key market for De Beers, not only in Greater China, but globally as well and Times Square is a prime location,” said De Beers Diamond Jewellers CEO Francois Delage.

In a sign of its business priorities, De Beers Diamond Jewellers has opened a third store in Hong Kong.
 
“Clients in Hong Kong and China have a rich history and deep appreciation of diamond jewelry and we are delighted to continue to serve our clients in the region with our third store in Hong Kong. This is where expertise meets emotion, whether timeless classics, stunning solitaires or High Jewellery design De Beers translates 125 years of diamond mastery into wondrous designs."

The new store is located at Times Square in the Causeway Bay district of Hong Kong.

To mark the opening, four new designs from the Imaginary Nature collection – a pendant, a pair of earrings, a ring and a statement necklace – will debut at the Times Square store. In addition to these four new designs, three high jewelry pieces will also be exhibited exclusively at the store during November.

The latest store opening follows the opening last week of De Beers Diamond Jewellers' first store in Canada, in Vancouver.

De Beers has stores in London, New York City, Paris, Beijing, Shanghai, Hong Kong, and Tokyo and other cities.

De Beers Diamond Jewellers was established 12 years ago. It is a joint venture with LVMH Moët Hennessy Louis Vuitton.