GIA releases free interactive Android diamond app for consumers and retailers

The Gemological Institute of America (GIA) has released a free interactive diamond app for consumers and retailers using Android smartphones and tablet devices, such as the Kindle Fire and the Samsung Galaxy.

The app, available in English and simplified Chinese, provides consumers with interactive features, video content and information on the GIA-created 4Cs of diamond-quality.

“Bringing objective information about gems and jewelry to people when and where they want it is central to GIA’s public-benefit mission,” said Kathryn Kimmel, GIA's vice president and chief marketing officer.

“The Android 4Cs app puts GIA’s 82 years of innovation and research right on the screens of the most widely used smart phones in the world.”

Users can explore diamond color across the GIA D-to-Z color scale, see typical inclusions on the GIA clarity scale, and find out how a diamond's cut can make a significant difference to it appearance.

The app also provides an explanation regarding the GIA Diamond Grading Report.

It givesdirect access to GIA Report Check, a secure online database of GIA grading reports, and a new social feature in “My Diamond Wish List,” where users can email, Tweet, or share on Facebook the diamonds they’ve saved in their personal wish list.

The GIA app is also available for iPhone and iPad, and a version for retailers, designed for use at point of sale, is downloadable for free from GIA’s retailer support site.